THERE wins SEGD Merit Award for ASICS

2nd September, 2011

Here’s what the Judges of the Society of Environmental Graphic Designers (SEGD) had to say about their ASICS Australia’s new headquarters entry which was recognised with a Merit Award:

“One trend that seems prevalent in our profession is that designers will take a stock image, enlarge it on a wall, and believe it is good graphic design. What captured our attention with this project was not simply the use of large imagery, but the successful layering of information that, together with the imagery, made this a meaningful composition appropriate for an athletic company headquarters. It goes beyond the expected.”

"We’re quite chuffed with the recognition, and very much agree with the distinguished juror’s comments," says THERE. "It’s quite easy to ‘decorate’ a space with environmental graphics, but THERE’s signature approach of creating Branded Environments goes a step further, with layers of information and visuals that engage, inspire and inform an organisation’s internal culture — all guided by a rigorous understanding of a client’s brand."

About ASICS New Australian Headquarters:

Working in collaboration with Watermark Architecture, the brief asked for the branded office environment to highlight the company’s dual focus of ‘movement and technology’ — reminding staff of the core brands values whilst simultaneously providing a stimulating space for visitors and staff alike.

The state of the art 3,000sqm facility offers a gym, Japanese garden, VIP luxury lounge, a mini football field, 30m running track, table tennis court, games room and five specific sport themed meeting rooms. We took our inspiration from the numerous innovative aspects of ASICS sporting footwear & apparel and created an organic yet quite technical looking graphic overlay.

This is a great case study of how to turn an office into a branded environment — above simply using graphics, but also breakout and activity areas, mixed use spaces and even an innovative approach to flooring.

The workspace was also recently featured in the national press discussing how such an innovative approach can reward and engage staff, increasing productivity and just generally makes it a nicer place to work.

www.there.com.au

----------

The Brag:

Won an award? Got some work your client is particuarly proud of? Maybe you have moved into a lovely new studio space, or just want to share the latest commission you've scored?

AGDA members are invited to submit their news + images for consideration to: communications@agda.com.au

*Please note that when submitting news for publication on this site we do not accept submissions that are deemed to be advertorial, commercially promotional or sponsorship driven.

- AGDA Editor

View comments

There are no comments for this article