New CBD Home for BWD
20th March, 2012
(from left to right): Evan Petrelis (General Manager); Chin Yee Lam (Designer); Derryn Heilbuth (Managing Director); Bruce Heilbuth (Editorial Director); Sue White (Finance Manager); Chris Chatfield (Senior Designer); Katrina Pitkin (Design Director)
After calling the city’s North Shore home for more than 20 years, corporate publishing and strategic and creative services agency Businesswriters & Design (BWD) recently relocated to new premises in the heart of the Sydney CBD.
Now in a newly refurbished space on the corner of George and Bridge streets, the agency is closer to its many Sydney-based clients which include eBay, Lion (formerly Lion Nathan), Caltex Australia, the Australian Energy Market Commission, Mission Australia, and mining and resources company Astron Limited.
The agency’s relocation to the city was an integral part of the company’s longer-term business strategy and is already showing results, says BWD Managing Director and founder Derryn Heilbuth. The company had been seeking suitable CBD premises for a while to be closer to clients for more impromptu meetings and catch-ups, she says. “This is exactly what’s been happening, and client relationships are flourishing,” Ms Heilbuth said.
“We love our new fit-out, which was designed in accordance with our own corporate design principles and operational requirements. The view of the grand Burns Philp sandstone building in Bridge Street adds a wonderful dimension to our interior space. Our boardroom features a striking full-size wall graphic designed by our own design team, which we believe showcases our corporate design expertise.”
BWD’s relocation follows strong business performance over the past twelve months. In the last quarter of 2011 the agency was appointed to write and design Lion’s sustainability report and supporting communications, write Santos’s sustainability report, and was appointed to a panel to supply creative and design services to 32 participating government departments and agencies. Since then it has also produced a suite of communications collateral for ASX-listed mining company Astron Limited, including an information memorandum and booth panels and brochures for a major mining finance exhibition in Hong Kong.
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