Pay Per Click campaigns

13th September, 2010 by Steven Waldberg

If you are thinking about a pay per click campaign for your business then you must really do your home work as a pay per click campaign can be costly and ineffective.

I will give you one example of how a pay per click campaign can go wrong when you are trying to market your URL.

I noticed that on one particular day we reached our maximum amount of clicks by midday without any calls. This went on for a few days and I started to get very worried. I believe that it was my competition trying to cause me to complete all my clicks for one day so they could then get some traction. This is a big problem with a PPC campaign as you are left wide open to what is termed by Google as click fraud. I personally believe ( obviously you cannot prove it) that this has happened to me on many many occasions and will continue to happen to me whilsy I do keep spending money on the PPC campaign.

The best way around this is a well thought out balance search engine optimisation campaign that will eventually rank your business organically. It might require you to spend money up front on a SEO professional but it will lead to far better results in the long run.

Just my 2 cents.

Steve

View comments

You should be able to check your web stats for recurring IP addresses. If you get a few hundred clicks from one particular IP or in one particular area then you might be able to catch the jist of it.

This is just a guess though; I'm not sure whether visitor stats show multiple visits by a single IP or whether it's recorded as one unique visit..


Posted by David Vig on 29th September 2010