Is Crowdsourcing ever a good idea?
7th July, 2011 by Brenton Murray
I was asked to repsond to this question in the latest Desktop magazine. My response:
Using free labour for commercial gain is never a good idea. Businesses profiting from crowdsourcing base their business model on multiple designers submitting free ideas. Without free labour they don’t have a business. You’ll always find people willing to work for nothing with the possibility of payment, but that doesn’t make it right. Crowdsourcing is exploitation. AGDA has a 'No Free Pitch' resource for its members should they be asked to participate in speculative work. The clients of crowdsourcing businesses are relying on a competition, not research, consultation and expertise, and are missing the opportunities and value that investment in design bring.
What do you think?
Brenton Murray, President, AGDA: Director, BMD graphic design
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