Graphic Design in the Middle of Nowhere
10th April, 2009 by Brita Frost
In our ongoing hunt for Australian signage we're looking for the great, the moderately great and the just-a-bit-weird.
Andrew Ashton of Studio Pip & Co sent us the amazing Shield drycleaning sign from the depths of Melbourne's south-eastern suburbs.
He says: A dry cleaning company called Shield has a look akin with contemporary design cues. What makes this sample of signing stand out is its manufacturing. It represents a time in signmaking where quality and skill was foremost. There are no traces of a vinyl cutter and adhesive lettering to be seen here. Hand sign writing; finely made yet awkwardly stacked light boxes; combined with the overall layout and placement, makes for a truly unique and charming sample of graphic design in the middle of no where.
Want to know more? Andrew has a lot of interesting things to say about design and communication on his blog here.
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