Design Crusader - Arthur Leydin, Graphic Designer (1932-2010)

9th February, 2010

"An effectively designed communication is as pleasurable as a great hamburger or the finest cuisine. What matters is care and professionalism in the making." - Arthur Leydin

Inducted into the Australian Graphic Design Association's Spicers Paperpoint Hall of Fame in 2000, Arthur Leydin has died on 7 February 2010 due to difficulties with diabetes and prostate cancer.

Arthur was a design crusader. He will be remembered as one of Australia's leading ‘design thinkers'. His many articles, talks and discussions on the ‘design process' and Australian design culture were commanding and erudite. Whether verbal or written he always communicated simply, with elegance. As a great letter writer, many of his colleagues will have received pages of opinion, usually written in his elegant long-hand.

In professional practice, he dominated Australia's graphic design landscape from the 1960s through to the 80s with bold, thoughtful and elegant solutions. He had a strong design philosophy, was considered a "tough professional", and had no time for lazy thinkers.

Over five decades Arthur opened offices in Melbourne, Sydney, Brisbane and Cairns. His practice covered branding, packaging, publications, architectural signage, exhibition, poster, product, stamp and other graphic design. Clients included Comalco, National Bank, GreenCorp, Repco, Sellotape, AGL, Aero Furniture, Qantas and Metal Manufacturers. From 1966-1968 he was Vice President and Director of Design of Unimark International's Chicago office with Ford Motor Company and Phillip Morris as clients. In the mid 80s he joined McCann Erikson, Melbourne and was appointed Director/Designer of Worldmark, a design subsidiary he had initiated with clients like GMH, Amcor and Clark Living.

He was Federal President of the Australian Commercial and Industrial Artists Association (ACIAA) - a foreunner to AGDA, he was a member of Australia Post's Stamp Advisory Committee for ten years, and was founding principal lecturer in Visual Communication at Sydney College of the Arts (later UTS). He instigated the highly successful Asia/Pacific Design Conferences held in Mildura in 1988 and 1989 with aims to illuminate cultural perspectives on design in the region. Professional interaction at Mildura resulted in the formation of AGDA. Among other engagements he gave a paper at the ICOGRADA Chicago conference in 1978. He also ran a successful series of Mentor Masterclasses in Brisbane 2001-2003. In 1998 he was named a ‘design legend' by Advertising News in their 75th anniversary edition.

Big cities like Sydney, Melbourne and Chicago had their allure, but after much roaming, it was Cairns where Leydin felt most at home. He and his partner Birgit settled there in 1989. To an audience he once joked, "I live in Cairns. I've got a head cold. As you possibly are aware no head colds are allowed in Cairns. So I am a disgrace."

Semi-retired since 1997, Leydin took on occasional design projects and in more recent years he enjoyed tending his tropical garden, developing watercolour and drawing skills and continued to read avidly. In conversation he often quoted from a recently read book or from his favourite journal, the New Yorker.

Longtime friend and designer Max Robinson wrote in 2000:
"Arthur Leydin careered through the graphic design world like a rogue comet. Once you thought you had him firmly in your sights, he was gone again to another distant galaxy, leaving in his wake a trail of sublime work sprinkled over two continents."

Arthur Leydin lived for design, and not just graphic design. He loved what the human hand and mind could create. He admired the work of modernist architect Louis Kahn, he passionately collected Pacific and New Guinea carvings, and he enjoyed the skill found in Chinese paper cuts. In many ways design was his religion.

Thank you to Anne-Marie Van de Ven, Curator and Jill Chapman, Archivist, Powerhouse Museum, Sydney for permission to use words for the basis of this obituary. Visit their website for more information about the Arthur Leydin design archive which the Powerhouse Museum acquired in 2003:
http://www.powerhousemuseum.com/collection/database/?irn=12101

A service will be held at 2pm, Thursday 11 February, at BJ Brady Funeral Directors Chapel, Cnr Sheppard Street and Bell Lane, Gordonvale QLD 4865. Phone (07) 4056 1627.

Graham Rendoth ©

View comments

I am amazed that nobody has commented yet on Arthur's passing. This was an Aussie designer running one of the world's leading branding companies in Chicago (Unimark) before the whole branding bullshit began. This was a wonderfully talented man. This was Arthur Leydin.


Max Robinson.
Posted by Max Robinson on 15th February 2010

"Graphic design will disappear as a stand-alone profession if it does not have a well-founded history or heroes."
Arthur Leydin said this almost 10 years ago when he accepted his AGDA Hall of Fame Award. How much has been done in that period to make sure people like him are remembered and celebrated? Where is that 'well-founded history?' Leydin's career should have made him a hero to more. As yet another of our pioneers leaves us, another piece of the puzzle is lost, and we are the losers.
Dominic Hofstede
Posted by Dominic Hofstede on 16th February 2010

I am wondering if AGDA could make the pages from the 1992 HOF, that Arthur was in, available online for those of us without the 1992 awards book?
or even all of the HOF pages?

It always amazes me how little information there is online about these design greats, (that includes you Max!) you often hear about them by word of mouth (in my experience).. that link is appreciated Graham. My condolences to Arthur's friends, colleagues and family...


Posted by Lauren Mooney on 16th February 2010